As web techonologies continue to develop at an ever-increasing rate, they present a near infinite number of advertising possibilities for your company. We know how difficult it can be just to stay current on the latest technological developments, much less how those tools could be implemented in your advertising. And that's where we can help.
Creating a comprehensive Internet advertising campaign for your company means meeting with you to determine what tools would best distribute your message to your desired audience. By coupling the creation of unique content with interactive tools and online advertising, we can help your company better extend its reach into the market while providing a service to our viewers. Doing this allows us to move beyond static advertising and begin to interact with our audience and your potential customers. Need an example? How about this...
A company recently contacted WKRC-TV about posting a banner ad campaign on one of our websites. What may have only ever existed on our site like this:
soon turned into this:
The end result: While the banner ad performed to the company's satisfaction by delivering over 1.8 million impressions and over 1,900 clicks, the photo gallery that the ad linked to had over 7,000 views! That means that nearly 73% of traffic (i.e. people, viewers, and potential customers) to see the message this customer was spreading came from sources other than the banner ad placement they originally thought would comprise all of their Internet advertising efforts!
Where did this additional traffic come from?
For this particular campaign, 3 different methods were used to reach the intended audience:
1) Section Sponsorship/Custom Content
For the length of the campaign, this customer owned sponsorship of our website's Outdoor Guide. A custom masthead banner (728x90) was created to promote their sponsorship of this section of the site in additon to the ads rotating throughout the entire site. In addition to that, a custom content area was created to introduce the client's message and information while inviting viewers to learn more.
2) Photo Gallery
This exclusive feature content served as the cornerstone in this campaign. All the banner ads as well as the custom content area linked viewers to an area where they could see the full message of this client. However, direct access could also be made to the gallery, allowing users the easiest access possible to this client's message.
3) Interactive Forum
This was created to allow users with a deep interest in this client's message to share their thoughts on the matter. It resulted in users providing additional information as well as a tip that the client was able to follow up on that might not have otherwise been received.
Keep in mind that this is just one example of the kinds of integrated campaigns that we can develop with you here at The CinCW. Include with this our capability to host special events and promotions, develop original programming for broadcast and the web, as well as traditional commercial sales and you can begin to see the myriad of advertising opportunities available to you.
It’s time for your advertising to evolve. And it’s time for you to let us help.
